Reduced CAC from ~€ 200 to ~€ 60 and increased trial-to-paid conversion from 0.6% to 34.5% through sharper communication, editorial-led creative and redesigned monetisation journeys.
Repositioned Journey Now from a content library into a habit-building creative learning platform, shaping the proposition, GTM and brand world around customer insight and contemporary creative culture.
Developed the lifecycle marketing strategy and in-product conversion funnels, connecting user behaviour, engagement, and monetisation.
Partnered with the product team to explore product-market fit through user research and interviews, translating customer insights into strategic decisions.
Established a consistent brand voice and clear messaging system, ensuring every touchpoint reinforced the product’s value proposition.
Owned end-to-end brand communications across the customer journey, from website messaging and email campaigns to social media.
Built and led marketing for an early-stage creative learning platform across brand, product and growth, managing a 6-person international team and external agency partners.
journey now
Co-led the creative direction and development of Journey Now’s brand identity, aligning positioning and communications with the visual and product experience. Partnered with the design team to build a cohesive brand world spanning corporate identity, logo, and product UX/UI.
