I’ve helped emerging brands become recognised names in their category, built international teams and communities from the ground up, and taken ambitious ideas into new markets. My work has included collaborations with Maisie Wilen, Barragán, Tommy Cash and Crosby Studios, a phygital retail concept in New York that reached 9M people organically, generated 50+ media features and 1.5M product interactions, and work that helped pave the way for partnerships with Coach and Tommy Hilfiger. Other projects I contributed to were recognised at Effie and Cannes Lions.

My work sits at the intersection of brand, product and culture. I focus on moments of change — emerging behaviours, new technologies, shifts in taste — and on what those shifts mean for the business before they become obvious to the market. Over the years, I’ve built teams and communities from the ground up, worked through product-market fit, led international launches and shaped everything from positioning and creative direction to product marketing, performance and customer experience.

My background ranges from global names including Adidas, Uniqlo, Casio and Diadora to companies building categories that barely existed before.

hi,
I`m Inna